Originally, her main inspiration for that song and that video was watching her mother lose one of her best friends. So Beyoncé’s treatment, which was incredibly detailed and fleshed out, shockingly so, at seven in the morning, was juxtaposing this gut-wrenching sad song with really happy visuals of two girls who are best friends doing all these amazing things, and then at the end of the video you find out that it was one of the girls’ bucket lists, and she’s actually dead. — Todd Tourson, Beyoncé’s creative director.
life is easy, son. it’s just like riding a bike that’s on fire and you’re on fire and everything is on fire and you’re in hell